Case study · 20

Walmart Branded Packaging

Client-requested Walmart branded packaging across product, chipboard, and corrugate—dielines from scratch, production art, and print-ready release (including How2Recycle and JUMP where required). 20+ years working with Walmart’s art department.

ProductChipboardCorrugateRetailPre-Press

Walmart branded packaging — multi-count box — Product · Chipboard · Corrugate · Dielines from scratch · Production release

Overview

I have been working with Walmart’s art department for 20+ years—collaborating on branded packaging that clears retailer requirements and still works on shelf and in the supply chain. This case study covers the full branded packaging scope I deliver for those programs:

Product — art and packaging that presents the item at the point of sale (hangtags, product-facing systems, multi-count presentation)
Chipboard — folding cartons, paperboard boxes, hangtag stocks, and related board constructions built from original dielines
Corrugate — bins, PDQs, shipper/display-oriented structures, and case-facing packaging for volume programs

Every project starts with a client request. Work is built from their specs—or I define structure and production specifications when they don’t. Packaging dielines are created from scratch when structure is required. My signature on project files authorizes production release.

At a glance Walmart branded packaging · Product · Chipboard · Corrugate
20+ years working with Walmart’s art department
Dielines from scratch · Production art · Pre-press · How2Recycle · JUMP

Related deep-dives: CBK × Walmart Holiday Packaging and American Pride Retail Packaging. Recent freelance for Gerson Companies included Walmart packaging for the 2025 season (work in 2024; first-review approval).

Client requestSKUs, counts, construction (product / chipboard / corrugate), markets
Specs or mineRetailer guidance, paperboard rules, or structures I define
Dielines from scratchChipboard and corrugate structures when required
Art & complianceBrand hierarchy, legal/barcode zones, H2R + JUMP as needed
Production releaseSignature authorizes manufacturing

Product

Item-facing packaging and presentation

Hangtag system development for product presentation

Paper tag + plastic wrap construction — Product construction scenario: paper tag + plastic wrap

Chipboard

Folding cartons, multi-count boxes, paperboard structures

Four-count box dieline — Four-count chipboard box dieline from scratch

Eight-count box dieline — Eight-count chipboard box dieline from scratch

Paper box + plastic window construction — Chipboard construction: paper box + plastic window

Paperboard guidance — construction rules before art locks

Corrugate

Bins, PDQs, and volume display/ship structures

Glass multi-pack PDQ — corrugate-facing retail unit

Shatterproof bin cover — 200mm C9 shatterproof bin cover

American Pride tearaway retail — structure + art for Walmart

Guidance & compliance

Request → rules → How2Recycle for Walmart private-brand suppliers

Seasonal adaptation form — the written request

Holiday mock guide — structural standard

How2Recycle guidelines for Walmart private-brand suppliers

Outcome

Long-term partnership with Walmart’s art department (20+ years), delivering branded packaging as a full system—not a single SKU file: product presentation, chipboard cartons/boxes, and corrugate bins/PDQs, with dielines from scratch and production release that clears retail compliance.

← All work