American Pride Retail Packaging

Overview

American Pride is a high-visibility line within the CBK / Walmart holiday program. The work began with a client request: counts, markets, and how the pack needed to present product on shelf.

I created packaging dielines from scratch for tearaway multi-window retail and shoebox PDQ formats, then applied flag-driven brand graphics, windows, legal/barcode zones, and production notes.

Because christmas by krebs was the creative point their teams used to direct other christmas vendors. this line had to feel system-true — not a one-off patriotic treatment.

Recent related work: As a freelance designer for Gerson Companies, I handled packaging for both the Hobby Lobby and Walmart programs for the 2025 season—work completed in 2024 for 2025 product on shelf. Both accounts approved all versions during the first client review. During the Gerson engagement I supported training and handoff to Gerson teams, building their capability to independently complete future projects with Krebs clients absorbed through Gerson’s acquisition of Krebs.

Christmas by Krebs deliveries (product and packaging programs) continued through 2023. Like all of my work, this started from a client request—built to their specs when provided, or to specifications I defined when they weren’t. Where structure was needed, packaging dielines were created from scratch. Final files carry my signature for production release.