Case study · 03
Christmas by Krebs Brand Packaging Systems
Client-requested Christmas by Krebs packaging systems — dielines and production art for bins, hangtags, and PDQ labels. Christmas by Krebs was the creative point their teams used to direct other Christmas vendors.
Overview
These projects started with CBK’s request: branded packaging components that had to perform in real retail environments and stay production-true.
I worked from their guidance and descriptions of the program — sizes (150mm / 200mm / 320mm), counts, hangtag roles, bin architecture — and created packaging dielines from scratch where structure was required, then locked brand art for print.
This body of work sits at the center of CBK’s role as the creative point used to direct other Christmas vendors: clarity, consistency, and manufacturable standards.
Packaging design (dielines from scratch), brand production art
Christmas by Krebs deliveries (product and packaging programs) continued through 2023. Like all of my work, this started from a client request—built to their specs when provided, or to specifications I defined when they weren’t. Where structure was needed, packaging dielines were created from scratch. Final files carry my signature for production release.
- Client requestProgram sizes, counts, touchpoints
- Guidance + descriptionBrand rules and retail intent
- Dielines from scratchBin flats, tags, label structures
- Brand artCBK hierarchy, color, production files
- ReleasePrint-ready art for manufacturing
Process & deliverables
Outcome
A CBK packaging system strong enough to act as the creative reference point for other Christmas vendors — bins, tags, and labels built for real production.
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