Case study · 14
Holiday World
Client-requested Holiday World program art — developed from brand guidance and the client’s description of the ornament/product application.
Overview
Attraction and destination brands need packaging/ornament art that feels on-brand and production-ready.
I built Holiday World program art from the client’s request and brand guidance — including CMYK and spot applications for ornament programs.
At a glance
Holiday World / Splashin' Safari (via Christmas programs)
Ornament art, brand application, production files
Ornament art, brand application, production files
Like all of my work, this started from a client request—built to their specs when provided, or to specifications I defined when they weren’t. Where structure was needed, packaging dielines were created from scratch. Final files carry my signature for production release.
- Client requestProgram needs
- Brand guidanceLogo and application rules
- Production artCMYK / spot delivers
Process & deliverables