{ "schema_version": "1.0", "generated_at": "2026-08-09T21:45:42.258655+00:00", "person": { "name": "Chris Deichman", "title": "Packaging Design Specialist & Graphic Designer", "headline": "Book Covers · Product Packaging · Branding & Pre-Press", "experience_years": "20+", "linkedin": "https://www.linkedin.com/in/chris-deichman-21b88550/", "email_public_note": "See LinkedIn for contact", "specialties": [ "Product packaging", "Book covers", "Branding", "Pre-press / production art", "Licensed programs", "Retail compliance packaging (How2Recycle, JUMP)", "Eagle art management system" ] }, "site_claims": [ "Every project starts from a client request (their guidance + description of what they want).", "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Packaging dielines are created from scratch when structure is required.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing.", "Process is shown from request → guidance → design → production/release.", "Christmas by Krebs was the creative point their teams used to direct other Christmas vendors.", "Walmart programs include How2Recycle (H2R) and JUMP certification workflows.", "LinkedIn reference: https://www.linkedin.com/in/chris-deichman-21b88550/", "Christmas by Krebs deliveries (product and packaging programs) continued through 2023.", "As a freelance designer for Gerson Companies, I handled packaging for both the Hobby Lobby and Walmart programs for the 2025 season—work completed in 2024 for 2025 product on shelf. Both accounts approved all versions during the first client review. I also supported training and handoff to Gerson teams so they have the know-how to independently complete future projects with Krebs clients absorbed in Gerson’s acquisition of Krebs.", "Freelance role included training and handoff to Gerson teams for independent future work with Krebs clients absorbed in Gerson’s acquisition of Krebs.", "Scope covers all Krebs products: internal print production across the various print processes (pad print, screen, inkjet, silk, multi-pass, personalization, and related methods) and the packaging that goes with them—for both internal Krebs programs and client work.", "Impact figures model product and packaging together for the full Krebs universe: in-house print production across process types, plus secondary packaging (hangtags, boxes, bins, PDQs), supporting both internal Krebs lines and client programs.", "Retail packaging clients also include Kmart, Sears, Lowe’s, Hummels, and Martha Stewart programs (among others), alongside Walmart, Hobby Lobby, and Krebs/Gerson work.", "I use Eagle as my art management system—organizing production art, packaging files, process versions, and client assets so work stays findable, versioned, and ready for handoff.", "Outlaw Star Press (outlawstarpress.com): founder/publisher design lead—cover design and art direction for the catalog (Those Left Behind, Saga of Shamus, Twisted Yarns, and related titles).", "Prince Aiden and the Monster's Eye: worked with the author and the illustrator, took their files, created a printer-ready package; title is live on the Outlaw Star Press catalog.", "ArtForge: custom private web application for digital art review and critique, live at https://gbob.ddns.net/artforge/ — project uploads (images/PDF/video), pin annotations, guest review links, role-aware sharing, status Pending/In Review/Approved, approved package ZIP download, invite-only user management.", "Walmart branded packaging spans product, chipboard, and corrugate—dielines from scratch through production release, including How2Recycle and JUMP where required.", "I have been working with Walmart’s art department for 20+ years on branded packaging (product, chipboard, and corrugate)." ], "source": { "note": "Curated portfolio package; production art managed in Eagle art management system.", "site": "https://gbob.ddns.net/portfolio/" }, "adobe_portfolio_status": "live_on_gbob_ddns_portfolio", "projects": [ { "num": "18", "slug": "outlaw-star-press", "file": "project-outlaw-star-press.html", "title": "Outlaw Star Press", "hero": "saga-of-shamus", "one_liner": "Book covers and art direction for Outlaw Star Press publishing imprint—including Prince Aiden (author + illustrator collab, printer-ready, live); includes Hero Forge icon/logo system from OSP graphic projects.", "clients": "Outlaw Star Press", "tags": [ "Book Covers", "Publishing", "Art Direction" ] }, { "num": "19", "slug": "artforge", "file": "project-artforge.html", "title": "ArtForge", "hero": "artforge-logo", "one_liner": "Custom private web application for digital art review and critique—live at gbob.ddns.net/artforge. Upload images/PDF/video, pin annotations, guest review links, role-aware sharing, status Pending/In Review/Approved, approved package ZIP download.", "clients": "Custom product · Own platform", "role": "Concept, UX, full-stack build, deploy, security, product iteration", "url": "https://gbob.ddns.net/artforge/", "tags": [ "Web Application", "Product Design", "Art Review", "Full-Stack" ], "overview": [ "ArtForge is a private custom web application for professional digital art review and critique, designed and built end-to-end and hosted live at https://gbob.ddns.net/artforge/.", "Functions include multi-version project uploads (images, PDFs, video), threaded critique and pin annotations on images, guest review links with expiry and comment controls, role-aware sharing with registered users, status workflow Pending → In Review → Approved, and ZIP download of approved packages.", "Invite-only access with user management, password reset, manager log viewer, CSRF and rate limits, secure sessions, and a dark production-minded UI." ], "process": [ { "step": "Need", "detail": "Private place for art critique without public social tools" }, { "step": "Product design", "detail": "Projects, versions, pins, roles, guest links, approval states" }, { "step": "Build & host", "detail": "LAMP app on own server with HTTPS and access controls" }, { "step": "Live use", "detail": "Invite-only review workflow for real projects" } ], "functions": [ "Project create/edit/delete and multi-version uploads (images, PDF, video)", "Critique comments and pin annotations on images", "Status: Pending / In Review / Approved", "Share with registered users; guest review links (create/revoke, expiry, can_comment)", "Download approved project ZIP packages", "User management, password reset, manager logs, patch notes", "HTTPS, CSRF, rate limits, hashed guest tokens, secure sessions" ], "case_study_md": "19_artforge_Case_Study.md" }, { "num": "20", "slug": "walmart-branded", "file": "project-walmart-branded.html", "title": "Walmart Branded Packaging", "hero": "MPSQVY6PRKZUX", "subtitle": "Product · Chipboard · Corrugate · Dielines from scratch · Production release", "one_liner": "Client-requested Walmart branded packaging across product, chipboard, and corrugate—dielines from scratch, production art, and print-ready release (including How2Recycle and JUMP where required). 20+ years working with Walmart’s art department.", "clients": "Walmart · branded / private-brand supplier programs", "role": "Packaging design (product, chipboard, corrugate), dielines from scratch, production art, pre-press", "tags": [ "Packaging", "Retail", "Product", "Chipboard", "Corrugate", "Pre-Press" ], "overview": [ "I have been working with Walmart’s art department for 20+ years—collaborating on branded packaging that clears retailer requirements and still works on shelf and in the supply chain.", "Scope covers product presentation, chipboard cartons/boxes/hangtags, and corrugate bins/PDQs—dielines from scratch when structure is required, through production release.", "How2Recycle and JUMP included for Walmart programs where required." ], "process": [ { "step": "Client request", "detail": "SKUs, counts, construction (product / chipboard / corrugate), markets" }, { "step": "Specs or mine", "detail": "Retailer guidance, paperboard rules, or structures I define" }, { "step": "Dielines from scratch", "detail": "Chipboard and corrugate structures when required" }, { "step": "Art & compliance", "detail": "Brand hierarchy, legal/barcode zones, H2R + JUMP as needed" }, { "step": "Production release", "detail": "Signature authorizes manufacturing" } ], "scope": [ "Product", "Chipboard", "Corrugate" ], "hero_image": "assets/MPSQVY6PRKZUX.png", "markdown_file": "20_walmart_branded_Case_Study.md", "url": "project-walmart-branded.html", "case_study_md": "20_walmart_branded_Case_Study.md", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review", "relationship": "20+ years working with Walmart’s art department" }, { "num": "01", "slug": "cbk-walmart", "file": "project-cbk-walmart.html", "title": "CBK × Walmart Holiday Packaging", "hero": "MPSQVY6P83M1W", "subtitle": "How2Recycle · JUMP · Dielines from scratch · Vendor-direction standard", "one_liner": "Client-requested retail packaging for Christmas by Krebs at Walmart — packaging dielines created from scratch, built from their guidance and product requirements (including How2Recycle and JUMP). Christmas by Krebs was the creative point their teams used to direct other Christmas vendors — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production. Freelance packaging for Gerson Companies on Hobby Lobby and Walmart programs for the 2025 season (work completed through 2024).", "clients": "Christmas by Krebs · Walmart · Holiday Time · American Pride", "role": "Packaging design (dielines from scratch), production art, pre-press", "tags": [ "Packaging", "Retail", "Pre-Press", "Compliance" ], "overview": [ "This work started the way all of my client projects do: with a request. Christmas by Krebs and the Walmart seasonal program needed packaging that would clear retailer requirements and still read clearly on shelf — hangtags, multi-count boxes, bins, PDQs, and secondary packaging for glass and shatterproof programs.", "Within that ecosystem, Christmas by Krebs was the creative point their teams used to direct other Christmas vendors. CBK packaging and presentation standards informed how the broader seasonal vendor mix was guided. Designing for CBK meant working at that level of clarity and consistency.", "I created all packaging dielines from scratch, then applied brand hierarchy, bilingual panels where required, barcode/legal zones, How2Recycle paths by construction type, and JUMP certification workflow through print-ready release." ], "process": [ { "step": "Client request", "detail": "SKUs, counts, glass vs shatterproof, markets" }, { "step": "Guidance + description", "detail": "Adaptation forms, mock guides, paperboard rules" }, { "step": "Dielines from scratch", "detail": "Hangtags, boxes, bins, PDQs, tearaways" }, { "step": "How2Recycle", "detail": "Correct label path by construction" }, { "step": "JUMP", "detail": "Certification alongside art" }, { "step": "Release", "detail": "Mockup, feedback, print-ready files" } ], "images": [ { "id": "MPSQVY6P83M1W", "caption": "Hero" }, { "id": "MPSQVY6P83M1W", "caption": "WM2024 shatterproof hangtags — production-ready structure." }, { "id": "MPSQVY6PRKZUX", "caption": "WM2024 4-count USA box — dieline created from scratch." }, { "id": "MPSQVY6PKDIP4", "caption": "American Pride tearaway retail — original dieline + art." }, { "id": "MPSQVY6P6AK57", "caption": "WM2024 shatterproof bin mockup." }, { "id": "MPSQVY6OTEC3C", "caption": "Seasonal adaptation form (Krebs) — the written request." }, { "id": "MPSQVY5TEXTJV", "caption": "Holiday mock guide — structural standard." }, { "id": "MPSQVY6PFVTHF", "caption": "Paperboard guidance — construction rules before art locks." }, { "id": "MPSQVY5T7QU22", "caption": "Holiday Time department guidance reference." }, { "id": "MPSQVY5TATOC5", "caption": "How2Recycle guidelines for Walmart private-brand suppliers." }, { "id": "MPSQVY5T300P3", "caption": "H2R sign-up visual guide for suppliers." }, { "id": "MPSQVY5TNWO4T", "caption": "How2Recycle label request supplier handout." }, { "id": "MPSQVY61GBA0D", "caption": "Construction scenario: paper tag + plastic wrap." }, { "id": "MPSQVY61JZ1NG", "caption": "Construction scenario: paper box + plastic window." }, { "id": "MPSQVY6PU28AM", "caption": "H2R marks on released packaging art." }, { "id": "MPSQVY5VMYKIH", "caption": "JUMP online / Quick Base certification path." }, { "id": "MPSQVY6PL69T0", "caption": "Hangtag system development." }, { "id": "MPSQVY6P80M7V", "caption": "Six-count box dieline from scratch." }, { "id": "MPSQVY6P2GBHP", "caption": "Four-count box dieline from scratch." }, { "id": "MPSQVY6PQXSPD", "caption": "Eight-count box dieline from scratch." }, { "id": "MPSQVY6PL4L9T", "caption": "150mm shatterproof bin cover." }, { "id": "MPSQVY6PQG0E2", "caption": "200mm C9 shatterproof bin cover." }, { "id": "MPSQVY6PF3O90", "caption": "Glass multi-pack PDQ." }, { "id": "MPSQVY6PS7KJV", "caption": "Glass ornament PDQ system." } ], "outcome": "A multi-touchpoint packaging system that matched client intent, retailer rules (How2Recycle and JUMP), and production reality — dielines built from scratch; CBK held as the creative standard for other Christmas vendors.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "Christmas by Krebs was the creative point their teams used to direct other Christmas vendors.", "How2Recycle and JUMP included for Walmart programs", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing.", "Freelance for Gerson Companies: Hobby Lobby + Walmart packaging for the 2025 season (work through 2024); both accounts approved all versions on first client review." ], "hero_image": "assets/MPSQVY6P83M1W.png", "markdown_file": "01_cbk_walmart_Case_Study.md", "url": "project-cbk-walmart.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "02", "slug": "american-pride", "file": "project-american-pride.html", "title": "American Pride Retail Packaging", "hero": "MPSQVY6PKDIP4", "subtitle": "CBK × Walmart line · Tearaway & PDQ · Dielines from scratch", "one_liner": "Client-requested American Pride packaging for CBK at Walmart — dielines created from scratch from their guidance and product descriptions for multi-window retail and PDQ formats — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production. Freelance packaging for Gerson Companies on Hobby Lobby and Walmart programs for the 2025 season (work completed through 2024).", "clients": "Christmas by Krebs · Walmart · American Pride", "role": "Packaging design (dielines from scratch), production art", "tags": [ "Packaging", "Retail", "CBK", "Walmart" ], "overview": [ "American Pride is a high-visibility line within the CBK / Walmart holiday program. The work began with a client request: counts, markets, and how the pack needed to present product on shelf.", "I created packaging dielines from scratch for tearaway multi-window retail and shoebox PDQ formats, then applied flag-driven brand graphics, windows, legal/barcode zones, and production notes.", "Because christmas by krebs was the creative point their teams used to direct other christmas vendors. this line had to feel system-true — not a one-off patriotic treatment." ], "process": [ { "step": "Client request", "detail": "Line, counts, retail format, market" }, { "step": "Guidance + description", "detail": "Seasonal specs and brand intent" }, { "step": "Dielines from scratch", "detail": "Tearaway + PDQ architecture" }, { "step": "Brand application", "detail": "American Pride graphics + windows" }, { "step": "Production", "detail": "UPC, legal, release mocks" } ], "images": [ { "id": "MPSQVY6PKDIP4", "caption": "Hero" }, { "id": "MPSQVY6PKDIP4", "caption": "WM24 American Pride CBK tearaway retail — dieline from scratch." }, { "id": "MPSQVY6PSAP1J", "caption": "Tearaway retail art working file." }, { "id": "MPSQVY6O4S2NN", "caption": "WM22 American Pride tearaway retail continuity." }, { "id": "MPSQVY6PZM5QR", "caption": "WM2024 American Pride shoebox PDQ." }, { "id": "MPSQVY6P72Q3K", "caption": "WM2022 American Pride 6x4 single shoebox PDQ." }, { "id": "MPSQVY6P73SOZ", "caption": "American Pride packaging UPC mockup." } ], "outcome": "A coherent American Pride retail packaging set — original dielines, on-brand art, and production-ready mocks for multi-season continuity.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "Christmas by Krebs was the creative point their teams used to direct other Christmas vendors.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing.", "Freelance for Gerson Companies: Hobby Lobby + Walmart packaging for the 2025 season (work through 2024); both accounts approved all versions on first client review." ], "hero_image": "assets/MPSQVY6PKDIP4.png", "markdown_file": "02_american_pride_Case_Study.md", "url": "project-american-pride.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "03", "slug": "cbk-brand-systems", "file": "project-cbk-brand.html", "title": "Christmas by Krebs Brand Packaging Systems", "hero": "MPSQVY6GQMUJT", "subtitle": "Bins · Hangtags · PDQ labels · Creative direction standard", "one_liner": "Client-requested Christmas by Krebs packaging systems — dielines and production art for bins, hangtags, and PDQ labels. Christmas by Krebs was the creative point their teams used to direct other Christmas vendors — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Christmas by Krebs (CBK)", "role": "Packaging design (dielines from scratch), brand production art", "tags": [ "Packaging", "Brand Systems", "CBK" ], "overview": [ "These projects started with CBK’s request: branded packaging components that had to perform in real retail environments and stay production-true.", "I worked from their guidance and descriptions of the program — sizes (150mm / 200mm / 320mm), counts, hangtag roles, bin architecture — and created packaging dielines from scratch where structure was required, then locked brand art for print.", "This body of work sits at the center of CBK’s role as the creative point used to direct other Christmas vendors: clarity, consistency, and manufacturable standards." ], "process": [ { "step": "Client request", "detail": "Program sizes, counts, touchpoints" }, { "step": "Guidance + description", "detail": "Brand rules and retail intent" }, { "step": "Dielines from scratch", "detail": "Bin flats, tags, label structures" }, { "step": "Brand art", "detail": "CBK hierarchy, color, production files" }, { "step": "Release", "detail": "Print-ready art for manufacturing" } ], "images": [ { "id": "MPSQVY6GQMUJT", "caption": "Hero" }, { "id": "MPSQVY6GQMUJT", "caption": "HDM15 320mm 12-count bin art." }, { "id": "MPSQVY6G6PYIB", "caption": "HDM15 200mm 12-count bin / box art." }, { "id": "MPSQVY6GXXDBA", "caption": "HDM2014 200mm bin labels / PDQ art." }, { "id": "MPSQVY6GUOFPM", "caption": "HDM2014 150mm bin labels / PDQ art." }, { "id": "MPSQVY6PH43DH", "caption": "WM/Krebs multi-pack packaging lineage." }, { "id": "MPSQVY6GFTVJY", "caption": "HDM2015 320mm hangtags." }, { "id": "MPSQVY6GUBY4G", "caption": "HDM2015 200mm hangtags." }, { "id": "MPSQVY6GGA34N", "caption": "HDM2015 320mm hangtag variant." }, { "id": "MPSQVY6GSPXC3", "caption": "HDM2014 200mm hangtags." }, { "id": "MPSQVY6GAOBYA", "caption": "HDM2014 150mm hangtags." } ], "outcome": "A CBK packaging system strong enough to act as the creative reference point for other Christmas vendors — bins, tags, and labels built for real production.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "Christmas by Krebs was the creative point their teams used to direct other Christmas vendors.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY6GQMUJT.png", "markdown_file": "03_cbk_brand_systems_Case_Study.md", "url": "project-cbk-brand.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "04", "slug": "cbk-figural", "file": "project-cbk-figural.html", "title": "CBK Figural & Inspirations Packaging", "hero": "MPSQVY5VYJSUX", "subtitle": "Custom dielines · Single-count figural boxes", "one_liner": "Client-requested figural packaging for Christmas by Krebs — packaging dielines created from scratch to fit shaped product, then finished with brand art for production — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Christmas by Krebs", "role": "Packaging structure (dielines from scratch) + production art", "tags": [ "Packaging", "Structure", "CBK" ], "overview": [ "Figural packaging starts with a harder problem than a standard carton: the structure has to protect and present a shaped product while still running in manufacturing.", "From the client’s request and description of the item, I created the packaging dieline from scratch — not a stock template — then applied finished art for the Inspirations / figural program.", "Structure and graphics were developed as one system: die first, art locked to the real panels." ], "process": [ { "step": "Client request", "detail": "Product shape, count, brand line" }, { "step": "Guidance + description", "detail": "How the item must present on shelf" }, { "step": "Dieline from scratch", "detail": "Custom figural box structure" }, { "step": "Art application", "detail": "Finished panels for production" } ], "images": [ { "id": "MPSQVY5VYJSUX", "caption": "Hero" }, { "id": "MPSQVY5V8SZCT", "caption": "KB0403 1ct figural box die." }, { "id": "MPSQVY5VN0CXX", "caption": "Figural box die working file." }, { "id": "MPSQVY5VYJSUX", "caption": "KB0403 Inspirations 1ct figural box — finished art on original structure." } ], "outcome": "Custom figural packaging where the dieline was invented for the product — then arted and released for production.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "Christmas by Krebs was the creative point their teams used to direct other Christmas vendors.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY5VYJSUX.png", "markdown_file": "04_cbk_figural_Case_Study.md", "url": "project-cbk-figural.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "05", "slug": "disney-krebs", "file": "project-disney-krebs.html", "title": "Disney × Krebs Packaging", "hero": "MPSQVY6M04JE8", "subtitle": "Licensed holiday packaging · Client request driven", "one_liner": "Client-requested Disney × Krebs packaging — developed from licensed guidance and the client’s description of the holiday program, with packaging structures and production art built for manufacturing — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Disney · Christmas by Krebs", "role": "Packaging design, production art, structure (dielines from scratch as required)", "tags": [ "Packaging", "Licensed", "Disney", "CBK" ], "overview": [ "Licensed packaging work begins with stricter inputs: brand/IP guidance, client request details, and clear production limits.", "For Disney × Krebs holiday packaging, I worked from the client’s request and provided guidance/descriptions — developing box art and structural layouts that could clear license expectations and print production.", "Where structures were required, packaging dielines were created from scratch to fit the product and manufacturing path." ], "process": [ { "step": "Client request", "detail": "Program and packaging scope" }, { "step": "Guidance + description", "detail": "License rules + desired presentation" }, { "step": "Structure & art", "detail": "Box layouts; dielines from scratch as needed" }, { "step": "Production", "detail": "Print-ready files" } ], "images": [ { "id": "MPSQVY6M04JE8", "caption": "Hero" }, { "id": "MPSQVY6M04JE8", "caption": "Krebs Disney 2015 box art." }, { "id": "MPSQVY6MQSDCJ", "caption": "Disney box art variant / production file." }, { "id": "MPSQVY62EBG2Y", "caption": "Disney Christmas box layout (structure reference)." }, { "id": "MPSQVY62UK00B", "caption": "Disney box layout with die/trazo indications." }, { "id": "MPSQVY4R6H7FX", "caption": "Disney ornament packaging ideas exploration." } ], "outcome": "Licensed holiday packaging that balanced Disney/IP expectations with Krebs production reality — from client request through print-ready delivery.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY6M04JE8.png", "markdown_file": "05_disney_krebs_Case_Study.md", "url": "project-disney-krebs.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "06", "slug": "disney-cruise", "file": "project-disney-cruise.html", "title": "Disney Cruise Line Packaging", "hero": "MPSQVY5I4Z4VA", "subtitle": "Licensed cruise programs · Dielines & production art", "one_liner": "Client-requested Disney Cruise Line packaging — developed from their guidance and program descriptions, including die development and production proofs for cruise ornament packaging — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Disney Cruise Line · Krebs / seasonal packaging partners", "role": "Packaging structure and production art (dielines from scratch / die development)", "tags": [ "Packaging", "Licensed", "Disney" ], "overview": [ "Disney Cruise Line packaging projects began with a client request tied to specific cruise programs and packaging formats.", "I worked from license/brand guidance and the client’s description of each program — including die comparisons, glue/die structures, and proof cycles — to deliver production-ready packaging art.", "Packaging dielines and die work were built for the real product, not generic templates." ], "process": [ { "step": "Client request", "detail": "Cruise program packaging scope" }, { "step": "Guidance + description", "detail": "License rules and format needs" }, { "step": "Dielines / dies", "detail": "Structure from scratch for the program" }, { "step": "Proof & release", "detail": "Proof art to production files" } ], "images": [ { "id": "MPSQVY5I4Z4VA", "caption": "Hero" }, { "id": "MPSQVY5IP3VX6", "caption": "Disney Cruise die comparison study." }, { "id": "MPSQVY5I3DFMR", "caption": "Disney Cruise die + glue structure." }, { "id": "MPSQVY5I4Z4VA", "caption": "Disney Cruise packaging production file." }, { "id": "MPSQVY5IBJ03F", "caption": "Disney Cruise packaging proof." }, { "id": "MPSQVY5I2NS93", "caption": "Disney Cruise packaging PDF reference." }, { "id": "MPSQVY5I3NWRG", "caption": "DLC22 packaging art." }, { "id": "MPSQVY4SNGJJA", "caption": "Maiden Voyage CMYK production art." }, { "id": "MPSQVY4S6ETXM", "caption": "Maiden Voyage spot-color update." }, { "id": "MPSQVY4S1BVR4", "caption": "Maiden Voyage spot production art." }, { "id": "MPSQVY5YH573R", "caption": "Maiden Voyage dated presentation." } ], "outcome": "Disney Cruise packaging ready for manufacturing — dies and art driven by client request and license guidance.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY5I4Z4VA.png", "markdown_file": "06_disney_cruise_Case_Study.md", "url": "project-disney-cruise.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "07", "slug": "bronners", "file": "project-bronners.html", "title": "Bronner’s Christmas Wonderland Ornaments", "hero": "MPSQVY6DP28GH", "subtitle": "Annual ornaments · Dual-side product art", "one_liner": "Client-requested annual ornament programs for Bronner’s — art developed from their guidance and descriptions of each piece, through dual-side layouts and production-ready files — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Bronner’s Christmas Wonderland", "role": "Ornament product art, production files", "tags": [ "Product Art", "Ornaments", "Bronner's" ], "overview": [ "Bronner’s projects began with a clear client request: specific ornament programs, personalization needs, and how the front and back should read.", "I worked from their guidance and written/verbal descriptions — building dual-side ornament presentations (full-color front, spot/text reverse where required) and production files for manufacturing.", "The work ranges from character/annual pieces to custom brand ornaments, always driven by what Bronner’s asked for — not generic holiday decoration." ], "process": [ { "step": "Client request", "detail": "Program, size, personalization" }, { "step": "Guidance + description", "detail": "Subject, text, finish notes" }, { "step": "Art development", "detail": "Front/back compositions" }, { "step": "Production files", "detail": "CMYK / spot / final delivers" } ], "images": [ { "id": "MPSQVY6DP28GH", "caption": "Hero" }, { "id": "MPSQVY6DP28GH", "caption": "Snow White — gold cap Bronner’s presentation." }, { "id": "MPSQVY6DOWAP6", "caption": "Snow White presentation export." }, { "id": "MPSQVY6D391WU", "caption": "Snow Sparkle 3.25 Bronner’s 2021." }, { "id": "MPSQVY6C8QIAG", "caption": "Snow Sparkle — gold cap Bronner’s." }, { "id": "MPSQVY6CF291K", "caption": "Snow Sparkle presentation export." }, { "id": "MPSQVY5I2JZ3U", "caption": "Bronner’s Robin CMYK production art." }, { "id": "MPSQVY5IFQA5H", "caption": "Bronner’s Robin spot-color production art." }, { "id": "MPSQVY5IF54V5", "caption": "Bronner’s Robin text/spot variant." }, { "id": "MPSQVY5IBUK57", "caption": "Bronner’s Robin CMYK base file." } ], "outcome": "Production-ready ornament art that matches Bronner’s request for each program — clear dual-side storytelling and manufacturable files.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY6DP28GH.png", "markdown_file": "07_bronners_Case_Study.md", "url": "project-bronners.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "08", "slug": "hobby-lobby-robert-stanley", "file": "project-hobby-lobby.html", "title": "Hobby Lobby · Robert Stanley Packaging", "hero": "MPSQVY67DUITZ", "subtitle": "Tags · Stickers · Ornament packaging system", "one_liner": "Client-requested packaging components for Hobby Lobby’s Robert Stanley Home Collection — developed from their packaging direction and product descriptions into a coordinated tag, sticker, and ornament system — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production. Freelance packaging for Gerson Companies on Hobby Lobby and Walmart programs for the 2025 season (work completed through 2024).", "clients": "Hobby Lobby · Robert Stanley Home Collection", "role": "Packaging system art, production files", "tags": [ "Packaging", "Retail", "Hobby Lobby" ], "overview": [ "This system started with the client’s request for coordinated packaging components under the Robert Stanley Home Collection direction for Hobby Lobby.", "I worked from their guidance (including black-and-gold packaging direction) and descriptions of each touchpoint — tags, stickers, ornament marks — into a consistent retail packaging language.", "Where structural packaging was required elsewhere in Hobby Lobby work, dielines were created from scratch; this set focuses on the brand component system that ties the line together on shelf." ], "process": [ { "step": "Client request", "detail": "Collection packaging components" }, { "step": "Guidance + description", "detail": "Black/gold direction, touchpoints" }, { "step": "System design", "detail": "Tag, sticker, ornament set" }, { "step": "Production", "detail": "EPS/print-ready components" } ], "images": [ { "id": "MPSQVY67DUITZ", "caption": "Hero" }, { "id": "MPSQVY67DUITZ", "caption": "RSHC tag." }, { "id": "MPSQVY671AR1K", "caption": "RSHC tag reverse." }, { "id": "MPSQVY670E1CX", "caption": "RSHC sticker." }, { "id": "MPSQVY67A1I4X", "caption": "RSHC sticker variant." }, { "id": "MPSQVY67BQ3Y8", "caption": "RSHC ornament mark." } ], "outcome": "A tight packaging component system for Robert Stanley at Hobby Lobby — consistent, production-ready, and driven by client direction.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing.", "Freelance for Gerson Companies: Hobby Lobby + Walmart packaging for the 2025 season (work through 2024); both accounts approved all versions on first client review." ], "hero_image": "assets/MPSQVY67DUITZ.png", "markdown_file": "08_hobby_lobby_robert_stanley_Case_Study.md", "url": "project-hobby-lobby.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "09", "slug": "military-programs", "file": "project-military.html", "title": "Military & Service Branch Programs", "hero": "MPSQVY6NNM24C", "subtitle": "USMC · Army · Licensed ornament packaging/art", "one_liner": "Client-requested military and service-branch programs — ornament and packaging art developed from license guidance and clear descriptions of each program’s requirements — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Military / service-branch programs (USMC, Army, and related)", "role": "Product art, packaging art, production files", "tags": [ "Licensed", "Ornaments", "Packaging" ], "overview": [ "Military and service-branch work is request-driven and guidance-heavy: logos, usage rules, and program intent have to be respected.", "I developed ornament and packaging art from the client’s request and provided license/style guidance — through working files to production art for programs including USMC and Army.", "The process is the same discipline as retail packaging: understand the ask, follow the rules, deliver manufacturable files." ], "process": [ { "step": "Client request", "detail": "Branch/program and SKU needs" }, { "step": "Guidance + description", "detail": "Logo/license rules" }, { "step": "Art development", "detail": "Ornament and package graphics" }, { "step": "Production", "detail": "Final files for manufacturing" } ], "images": [ { "id": "MPSQVY6NNM24C", "caption": "Hero" }, { "id": "MPSQVY6NNM24C", "caption": "USMC Iwo Jima packaging art." }, { "id": "MPSQVY6N82450", "caption": "USMC art production file." }, { "id": "MPSQVY6N9JOXJ", "caption": "USMC 24 program art." }, { "id": "MPSQVY6NLZHK4", "caption": "USMC disc presentation." }, { "id": "MPSQVY6NYQW7F", "caption": "USMC working development art." }, { "id": "MPSQVY6NG2F9Z", "caption": "USMC brand mark application." }, { "id": "MPSQVY6MO3D8D", "caption": "U.S. Army 2024 art." }, { "id": "MPSQVY6NCC1RR", "caption": "U.S. Army program visual." } ], "outcome": "License-aware military program art and packaging files delivered from client request through production.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY6NNM24C.png", "markdown_file": "09_military_programs_Case_Study.md", "url": "project-military.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "10", "slug": "menards", "file": "project-menards.html", "title": "Menards Packaging Labels", "hero": "MPSQVY5Z7881U", "subtitle": "Case labels · UPC · Retail logistics packaging", "one_liner": "Client-requested Menards packaging labels — case and UPC work developed from their guidance and SKU descriptions for retail logistics accuracy — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Menards (via Christmas/seasonal packaging programs)", "role": "Packaging labels, production art", "tags": [ "Packaging", "Labels", "Retail" ], "overview": [ "Label and case work is still packaging design: it has to be correct, scannable, and production-true.", "From the client’s request and SKU/case descriptions, I produced Menards case labels and UPC packaging art that met the program’s retail logistics needs.", "This is the operational side of shelf-ready systems — and just as important as the consumer-facing face panel." ], "process": [ { "step": "Client request", "detail": "SKU/case labeling needs" }, { "step": "Guidance + data", "detail": "UPC and case requirements" }, { "step": "Label design", "detail": "Case and UPC layouts" }, { "step": "Release", "detail": "Print-ready label files" } ], "images": [ { "id": "MPSQVY5Z7881U", "caption": "Hero" }, { "id": "MPSQVY5Z7881U", "caption": "MN11443 case label." }, { "id": "MPSQVY5Z3CHCO", "caption": "MN11442 case label." }, { "id": "MPSQVY5ZPN79C", "caption": "MN11443 UPC." }, { "id": "MPSQVY5Z5UZ14", "caption": "MN11442 UPC." }, { "id": "MPSQVY62R79SL", "caption": "Menards warehouse label art." }, { "id": "MPSQVY62F2M7O", "caption": "Menards warehouse label variant." } ], "outcome": "Accurate Menards case and UPC packaging labels ready for production — driven by client request and SKU requirements.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY5Z7881U.png", "markdown_file": "10_menards_Case_Study.md", "url": "project-menards.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "11", "slug": "true-value", "file": "project-true-value.html", "title": "True Value Packaging", "hero": "MPSQVY6MT8MH3", "subtitle": "Retailer requirements · Case print · Production packaging", "one_liner": "Client-requested True Value packaging — developed from retailer packaging requirements and the client’s description of case/print needs into production-ready files — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "True Value (via seasonal/CBK packaging programs)", "role": "Packaging production art per retailer requirements", "tags": [ "Packaging", "Retail", "Labels" ], "overview": [ "True Value work started with a client request constrained by retailer packaging requirements — case print rules, labeling, and production standards.", "I worked from those guidance documents and SKU/program descriptions to produce packaging art that met True Value’s requirements while staying manufacturable." ], "process": [ { "step": "Client request", "detail": "Program packaging needs" }, { "step": "Retailer guidance", "detail": "True Value packaging requirements" }, { "step": "Production art", "detail": "Case/print and SKU packaging files" } ], "images": [ { "id": "MPSQVY6MT8MH3", "caption": "Hero" }, { "id": "MPSQVY6MT8MH3", "caption": "True Value packaging requirements (working reference)." }, { "id": "MPSQVY6MIZWBQ", "caption": "True Value packaging requirements — case print." }, { "id": "MPSQVY5D8FQ72", "caption": "Program packaging production file." }, { "id": "MPSQVY5D4X7U1", "caption": "Program packaging production file." }, { "id": "MPSQVY5DMNJ7J", "caption": "Program packaging production file." } ], "outcome": "True Value–compliant packaging production files driven by client request and retailer guidance.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY6MT8MH3.png", "markdown_file": "11_true_value_Case_Study.md", "url": "project-true-value.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "12", "slug": "book-covers", "file": "project-book-covers.html", "title": "Book Covers", "hero": "those-left-behind-art", "subtitle": "Cover design · Layout · Production files · Featured: Those Left Behind", "one_liner": "Client-requested book cover design — featured: Those Left Behind (Jason DeGray / Outlaw Star Press). From brief through working layouts to final print-ready covers — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Publishing / author clients · Outlaw Star Press (Those Left Behind, Jason DeGray)", "role": "Cover design, layout, production files", "tags": [ "Book Covers", "Editorial", "Print" ], "overview": [ "Book covers start with a request: title, tone, audience, and how the book should feel on a shelf or thumbnail.", "I work from the client’s guidance and description of the story — exploring layout, type, and imagery — then refine to a final cover with bleed and production considerations.", "Featured: Those Left Behind (Jason DeGray / Outlaw Star Press)—post-apocalyptic frontier fiction; cover options through final art." ], "process": [ { "step": "Client request", "detail": "Title, tone, audience" }, { "step": "Guidance + description", "detail": "Story feel and must-haves" }, { "step": "Layout development", "detail": "Working covers" }, { "step": "Final files", "detail": "Bleed-ready production art" } ], "images": [ { "path": "assets/outlawstarpress/those-left-behind-art.jpg", "caption": "Hero — Those Left Behind final cover art" }, { "path": "assets/outlawstarpress/those-left-behind-option.jpg", "caption": "Those Left Behind cover option (6×9)" } ], "outcome": "Print-minded cover design that matches the client’s brief and reads clearly as a finished book package—led here by Those Left Behind for Outlaw Star Press.", "featured": "Those Left Behind", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/outlawstarpress/those-left-behind-art.jpg", "markdown_file": "12_book_covers_Case_Study.md", "url": "project-book-covers.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "13", "slug": "universal-studios", "file": "project-universal.html", "title": "Universal Studios · Monsters Program", "hero": "MPSQVY4XAPBZM", "subtitle": "Licensed product art", "one_liner": "Client-requested Universal Monsters program art — built from license guidance and the client’s description of the product application — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Universal Studios (Monsters program)", "role": "Licensed product art, production files", "tags": [ "Licensed", "Product Art", "Universal" ], "overview": [ "Licensed studio programs require tight adherence to brand art rules while still solving a real product application.", "From the client’s request and license guidance, I produced Monsters program art for manufacturing — CMYK and spot paths as required." ], "process": [ { "step": "Client request", "detail": "Program application" }, { "step": "Guidance", "detail": "License art rules" }, { "step": "Production art", "detail": "CMYK / spot files" } ], "images": [ { "id": "MPSQVY4XAPBZM", "caption": "Hero" }, { "id": "MPSQVY4XAPBZM", "caption": "Monsters front CMYK production art." }, { "id": "MPSQVY4X4GBRF", "caption": "Monsters spot-color production art." } ], "outcome": "License-correct Universal Monsters production art delivered from client request.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY4XAPBZM.png", "markdown_file": "13_universal_studios_Case_Study.md", "url": "project-universal.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "14", "slug": "holiday-world", "file": "project-holiday-world.html", "title": "Holiday World", "hero": "MPSQVY4X6FIS2", "subtitle": "Attraction brand ornament & packaging art", "one_liner": "Client-requested Holiday World program art — developed from brand guidance and the client’s description of the ornament/product application — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Holiday World / Splashin' Safari (via Christmas programs)", "role": "Ornament art, brand application, production files", "tags": [ "Brand", "Ornaments", "Attraction" ], "overview": [ "Attraction and destination brands need packaging/ornament art that feels on-brand and production-ready.", "I built Holiday World program art from the client’s request and brand guidance — including CMYK and spot applications for ornament programs." ], "process": [ { "step": "Client request", "detail": "Program needs" }, { "step": "Brand guidance", "detail": "Logo and application rules" }, { "step": "Production art", "detail": "CMYK / spot delivers" } ], "images": [ { "id": "MPSQVY4X6FIS2", "caption": "Hero" }, { "id": "MPSQVY4X6FIS2", "caption": "Holiday World CMYK production art." }, { "id": "MPSQVY4XXGSBB", "caption": "Holiday World spot production art." }, { "id": "MPSQVY4Y193AY", "caption": "Holiday World 80mm spot application." }, { "id": "MPSQVY5HR3FGN", "caption": "Holiday World brand art working file." } ], "outcome": "On-brand Holiday World product art ready for manufacturing.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY4X6FIS2.png", "markdown_file": "14_holiday_world_Case_Study.md", "url": "project-holiday-world.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "15", "slug": "jefferson-hotel", "file": "project-jefferson-hotel.html", "title": "The Jefferson Hotel", "hero": "MPSQVY6GDAG6M", "subtitle": "Custom ornament & brand artwork", "one_liner": "Client-requested custom artwork for The Jefferson Hotel — developed from their guidance and description of the property into production-ready ornament art — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "The Jefferson Hotel", "role": "Custom ornament art, production files", "tags": [ "Custom", "Ornaments", "Hospitality" ], "overview": [ "Hospitality custom programs start with the client’s request: which landmark or property story should the piece tell?", "I worked from The Jefferson Hotel’s guidance and descriptions — photo/art references and desired presentation — into finished ornament artwork for production." ], "process": [ { "step": "Client request", "detail": "Custom program scope" }, { "step": "Guidance + references", "detail": "Property imagery and intent" }, { "step": "Artwork", "detail": "Finished ornament compositions" }, { "step": "Production", "detail": "Print-ready files" } ], "images": [ { "id": "MPSQVY6GDAG6M", "caption": "Hero" }, { "id": "MPSQVY6GDAG6M", "caption": "Jefferson Hotel artwork presentation 01." }, { "id": "MPSQVY6G15GR1", "caption": "Jefferson Hotel artwork presentation 02." }, { "id": "MPSQVY6GW0KLA", "caption": "The Jefferson Hotel artwork production file." }, { "id": "MPSQVY6GJEUSE", "caption": "Franklin Street property reference." }, { "id": "MPSQVY6GLKTUI", "caption": "Holiday Grand Staircase ball reference/art." } ], "outcome": "Custom Jefferson Hotel ornament art that reflects the property and is ready for production.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY6GDAG6M.png", "markdown_file": "15_jefferson_hotel_Case_Study.md", "url": "project-jefferson-hotel.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "16", "slug": "glass-discs", "file": "project-glass-discs.html", "title": "Glass Disc Packaging & Presentation", "hero": "MPSQVY6B4D8JY", "subtitle": "Custom dielines · Disc product systems", "one_liner": "Client-requested glass disc packaging — packaging dielines created from scratch for disc presentation formats, with product art systems for manufacturing — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Custom / CBK-related glass disc programs", "role": "Packaging design (dielines from scratch), product presentation art", "tags": [ "Packaging", "Structure", "Product" ], "overview": [ "Glass disc programs need packaging that protects a circular product and still presents cleanly — often with greeting-card style dies and multi-finish product art.", "From the client’s request and product description, I created packaging dielines from scratch for single glass disc greeting-card structures, and developed presentation systems across finishes (white, silver pearl, etc.)." ], "process": [ { "step": "Client request", "detail": "Disc product and pack format" }, { "step": "Guidance + description", "detail": "Presentation and finish needs" }, { "step": "Dielines from scratch", "detail": "Greeting-card style disc packaging" }, { "step": "Product art system", "detail": "Finish variants for production" } ], "images": [ { "id": "MPSQVY6B4D8JY", "caption": "Hero" }, { "id": "MPSQVY6B4D8JY", "caption": "Single glass disc greeting card die." }, { "id": "MPSQVY6BO4LMB", "caption": "Disc greeting card die art file." }, { "id": "MPSQVY6NM86MD", "caption": "White front presentation." }, { "id": "MPSQVY6NBNDBA", "caption": "White side presentation." }, { "id": "MPSQVY6BR9703", "caption": "Silver front presentation." }, { "id": "MPSQVY6BKE8TJ", "caption": "Silver side presentation." } ], "outcome": "Glass disc packaging with original dielines and a clear product presentation system ready for production.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY6B4D8JY.png", "markdown_file": "16_glass_discs_Case_Study.md", "url": "project-glass-discs.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" }, { "num": "17", "slug": "orpheum-custom", "file": "project-orpheum.html", "title": "Orpheum Theater · Custom Silk Programs", "hero": "MPSQVY61AQ1G3", "subtitle": "Custom client ornaments · Silk print production", "one_liner": "Client-requested Orpheum Theater custom programs — ornament art and silk-print production layouts developed from their guidance and description of the piece — Built from the client's specs, or from my direction when they don't provide specs — My signature authorizes the client to proceed to production.", "clients": "Orpheum Theater (and related custom silk programs)", "role": "Custom ornament art, silk print production layouts", "tags": [ "Custom", "Ornaments", "Silk Print" ], "overview": [ "Custom venue and theater programs start with a specific client request: the landmark, the colorway, and how the ornament or silk print should feel.", "I worked from Orpheum’s guidance and descriptions — front/back art, color variants, and multi-up silk print layouts — into production-ready files." ], "process": [ { "step": "Client request", "detail": "Venue program and format" }, { "step": "Guidance + description", "detail": "Landmark story and colorways" }, { "step": "Art development", "detail": "Front/back compositions" }, { "step": "Silk production", "detail": "Multi-up print layouts" } ], "images": [ { "id": "MPSQVY61AQ1G3", "caption": "Hero" }, { "id": "MPSQVY61AQ1G3", "caption": "Orpheum front art." }, { "id": "MPSQVY61SW1AF", "caption": "Orpheum back art." }, { "id": "MPSQVY614JRTN", "caption": "Orpheum Theater colorway presentation." }, { "id": "MPSQVY61851IW", "caption": "Orpheum Theater red colorway." }, { "id": "MPSQVY4YFZV4N", "caption": "Orpheum spot production art." }, { "id": "MPSQVY61LCGMB", "caption": "Orpheum silk print reference." }, { "id": "MPSQVY61PIZZH", "caption": "Orpheum silk print 24-up production layout." } ], "outcome": "Custom Orpheum ornament art and silk-print production layouts delivered from client request through manufacturing files.", "claims": [ "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "Across all projects: work starts from a client request — their guidance and a description of what they want. When packaging structure is required, dielines are created from scratch.", "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing." ], "hero_image": "assets/MPSQVY61AQ1G3.png", "markdown_file": "17_orpheum_custom_Case_Study.md", "url": "project-orpheum.html", "status": "draft_for_adobe_portfolio", "review_status": "ready_for_review" } ], "project_count": 17, "spec_policy": { "summary": "All projects are either built from the client's specs, or — when they don't provide specs — designed and specified by me based on their request and goals.", "when_client_has_specs": "Build to client specs, guidance, and written/verbal requirements.", "when_client_has_no_specs": "I define structure, hierarchy, and production specifications from their request and goals." }, "signoff_policy": { "summary": "My signature on project files is the client authorization to proceed to production — when I sign off, work is released for manufacturing.", "meaning": "Designer signature / production sign-off releases art for manufacturing.", "client_action": "Client proceeds to production after receiving signed-off project files." }, "production_estimates": { "cbk_internal_ornaments": { "unit_mid": 1.41, "unit_low": 0.81, "unit_high": 2.02, "volume": 5000000, "total_mid_display": "$7.06M", "total_low_display": "$4.04M", "total_high_display": "$10.07M", "disclaimer": "ESTIMATE — not audited COGS", "page": "impact.html", "detail_json": "data/cbk_internal_ornament_production_estimate.json", "scope": "All Krebs products: internal print processes + packaging, for internal Krebs and for clients.", "scope_detail": "Scope covers all Krebs products: internal print production across the various print processes (pad print, screen, inkjet, silk, multi-pass, personalization, and related methods) and the packaging that goes with them—for both internal Krebs programs and client work." }, "cbk_product_and_packaging_2001_2022": { "period": "2001-2022", "unit_product_mid": 1.41, "unit_packaging_mid": 0.28, "unit_combined_mid": 1.69, "at_5M_combined": "$8.4M", "at_5M_product": "$7.0M", "at_5M_packaging": "$1.4M", "cumulative_combined": "$80.3M", "cumulative_product": "$67.0M", "cumulative_packaging": "$13.3M", "cumulative_units_M": 47.5, "page": "impact.html", "disclaimer": "ESTIMATE only", "scope": "All Krebs products: internal print processes + packaging, for internal Krebs and for clients.", "scope_detail": "Scope covers all Krebs products: internal print production across the various print processes (pad print, screen, inkjet, silk, multi-pass, personalization, and related methods) and the packaging that goes with them—for both internal Krebs programs and client work." }, "cbk_product_and_packaging_2001_2024": { "period": "2001-2024", "unit_combined_mid": 1.69, "at_5M_combined": "$8.4M", "cumulative_combined": "$76.8M", "cumulative_product": "$64.1M", "cumulative_packaging": "$12.7M", "cumulative_units_M": 45.4, "krebs_era_2001_2023_combined": "$74.1M", "gerson_2024_combined": "$2.7M", "page": "impact.html", "detail_json": "data/cbk_product_packaging_2001_2024_estimate.json", "disclaimer": "ESTIMATE only", "scope": "All Krebs products: internal print processes + packaging, for internal Krebs and for clients.", "scope_detail": "Scope covers all Krebs products: internal print production across the various print processes (pad print, screen, inkjet, silk, multi-pass, personalization, and related methods) and the packaging that goes with them—for both internal Krebs programs and client work." } }, "recent_freelance": { "client": "Gerson Companies", "programs": [ "Hobby Lobby packaging", "Walmart packaging" ], "work_year": 2024, "shelf_season": 2025, "outcome": "Both accounts approved all versions during the first client review", "role": "Freelance packaging design", "note": "Work completed in 2024 for 2025 product on shelf", "training_and_handoff": "Supported training and handoff to Gerson teams so they can independently complete future projects with Krebs clients absorbed in Gerson’s acquisition of Krebs", "context": "Gerson acquisition of Krebs; knowledge transfer for ongoing Krebs client work", "summary": "As a freelance designer for Gerson Companies, I handled packaging for both the Hobby Lobby and Walmart programs for the 2025 season—work completed in 2024 for 2025 product on shelf. Both accounts approved all versions during the first client review. I also supported training and handoff to Gerson teams so they have the know-how to independently complete future projects with Krebs clients absorbed in Gerson’s acquisition of Krebs." }, "timeline": { "krebs_deliveries_through": 2023, "gerson_work_year": 2024, "gerson_shelf_season": 2025, "gerson_detail": "As a freelance designer for Gerson Companies, I handled packaging for both the Hobby Lobby and Walmart programs for the 2025 season—work completed in 2024 for 2025 product on shelf. Both accounts approved all versions during the first client review. I also supported training and handoff to Gerson teams so they have the know-how to independently complete future projects with Krebs clients absorbed in Gerson’s acquisition of Krebs.", "krebs_detail": "Christmas by Krebs deliveries (product and packaging programs) continued through 2023.", "gerson_training_handoff": "Supported training and handoff to Gerson teams so they can independently complete future projects with Krebs clients absorbed in Gerson’s acquisition of Krebs", "gerson_krebs_acquisition": "Gerson acquired Krebs; freelance included training Gerson teams for absorbed Krebs clients", "krebs_scope": "Scope covers all Krebs products: internal print production across the various print processes (pad print, screen, inkjet, silk, multi-pass, personalization, and related methods) and the packaging that goes with them—for both internal Krebs programs and client work." }, "krebs_scope": { "summary": "Scope covers all Krebs products: internal print production across the various print processes (pad print, screen, inkjet, silk, multi-pass, personalization, and related methods) and the packaging that goes with them—for both internal Krebs programs and client work.", "includes": [ "All Krebs products", "Internal print production with various print processes (pad, screen, inkjet, silk, multi-pass, personalization, related)", "Packaging that accompanies those products (hangtags, boxes, bins, PDQs, related)", "Internal Krebs programs", "Client programs" ], "impact_note": "Impact figures model product and packaging together for the full Krebs universe: in-house print production across process types, plus secondary packaging (hangtags, boxes, bins, PDQs), supporting both internal Krebs lines and client programs." }, "clients": { "packaging": [ "Kmart — Packaging / PDQ / labels (e.g. Kmart PDQ, domestic packaging files; often paired with Sears labels)", "Lowe's — PDQ / multi-count labels (US and Canada programs in file names)", "Hummels — Product art (KB1 Hummel / DT Hummels) + CBK displayer/PDQ packaging labels" ], "product": [ "Outlaw Star Press — book covers & imprint art direction", "Sears — Packaging multi-count Krebs boxes/screens; shared label/PDQ work with Kmart", "Martha Stewart — Product art present in library (e.g. Martha Stewart Love files)—confirm packaging vs product on review", "Hummels — Product art (KB1 Hummel / DT Hummels) + CBK displayer/PDQ packaging labels" ], "review_file": "CLIENT_LIST_FOR_REVIEW.md", "added_by_user": [ "Kmart", "Sears", "Martha Stewart", "Lowe's", "Hummels" ], "note": "User requested Kmart, Sears, Martha Stewart, Lowe's, Hummels—confirmed present in Eagle library" }, "tools": { "art_management": { "name": "Eagle", "role": "Art management system", "use": "Organize production art, packaging files, process versions, and client assets for findability, versioning, and handoff", "summary": "I use Eagle as my art management system—organizing production art, packaging files, process versions, and client assets so work stays findable, versioned, and ready for handoff." } }, "outlaw_star_press": { "name": "Outlaw Star Press", "url": "https://outlawstarpress.com/", "role": "Founder/publisher design lead — covers & art direction", "location": "Albuquerque, New Mexico", "established": 2025, "summary": "Outlaw Star Press (outlawstarpress.com) is Chris Deichman’s publishing imprint—Albuquerque, New Mexico, Est. 2025—publishing bold fiction with a clear brand and production-ready book packaging. Role: founder/publisher design lead—cover design, art direction, and print-ready files for the catalog.", "projects": [ { "id": "those-left-behind", "title": "Those Left Behind", "author": "Jason DeGray", "type": "Novel · Cover design", "background": "Post-apocalyptic frontier fiction for Outlaw Star Press. The cover needed to carry a harsh world—stripped landscape under an oppressive regime—while matching OSP’s bold brand. Working files live in the OSP book-covers library (Those Left Behind folder): options, exports for testing, and final cover art." }, { "id": "saga-of-shamus", "title": "The Saga of Shamus", "author": "Jason DeGray", "type": "Novel · Cover design", "background": "Mythic quest: a giant reduced to ordinary size, reclaiming himself. Humor and heart required a cover that still reads epic. Extensive working process in OSP/book covers/Shamus—backgrounds, face images, Ingram templates, and print exports (Perfect binding specs)." }, { "id": "prince-aiden", "title": "Prince Aiden and the Monster's Eye", "author": "Outlaw Star Press catalog", "type": "Novel · Author + illustrator collab · Printer-ready · Live", "background": "Worked with the author and the illustrator to take their files and create a complete printer-ready package—front, back, bleed, Perfect-binding wrap, and production export. Title is live on the Outlaw Star Press catalog (ISBN 9781969829024).", "status": "live", "collaboration": "Author and illustrator" }, { "id": "twisted-yarns", "title": "Twisted Yarns", "author": "Outlaw Star Press / publishing practice", "type": "Book cover · Process (working → final)", "background": "Cover development from working layout through bleed and final art—files in the OSP Twisted Yarns book cover folder and production archive. Same discipline as commercial packaging: structure, hierarchy, print-ready margins." }, { "id": "dead-machine", "title": "The Dead Machine", "author": "Outlaw Star Press · Coming soon", "type": "Novel · Cover in development", "background": "Next OSP title—cover and full wrap in active development in the OSP dead machine folder. Includes sketches, concept boards, wrap backgrounds, dieline previews, and high-res wrap finals. Shows process for a cover system before catalog release." }, { "id": "hero-forge", "title": "Hero Forge", "author": "OSP graphic projects · logos", "type": "Icon · Logo system", "background": "Hero Forge icon and logo system from the OSP working library—concept studies through polished logo marks, text lockups, and treatments.", "hero_image": "assets/outlawstarpress/hero-forge/hero-forge-logo-1.png" } ], "portfolio_page": "project-outlaw-star-press.html", "case_study_md": "18_outlaw_star_press_Case_Study.md", "asset_source": "Y: drive OSP folder + outlawstarpress.com catalog" } }